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Project:
Packaging Crafting a brand image for Stubb’s Bar-B-Q meant getting to know the deceased C.B. Stubblefield. We studied his life, his environment, even the manner in which he spoke, and created a portrait that captured the magic of his legacy. Same-year sales increased by 85% for the entire line of products. Stubb’s is now the number one selling sauce in the Southwest and number two in America — without the benefit of advertising. |
