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Project:
Packaging El Paso Chile Company had plans to market the fresh, innovative Salsa Loca to a variable audience. To hit the packaging mark, we would have to create packaging that would successfully communicate to the many groups within this broad audience. We used “beer bottle” packaging to create a casual, lighthearted, personality, then added a multiple sticker approach to more closely identify with specific groups. Salsa Loca emerged as the top seller in its category. |
