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Project:
Packaging When we began revitalization of this weakening brand, Mom, herself, became the key ingredient to success. Think homemade, and your next thought is Mom. And Mom’s was the only freshly made pasta sauce on the market. Featuring a portrait of the homespun heroine lent authenticity, while artistic elements provided the seasoning for a show of brand personality. The new packaging was exceptionally well-received, surpassing sales expectations. |
