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Project:
Website To help Nokia address recruitment goals, we built a highly specific employment brand and supported it with a long-term recruitment strategy. We identified areas, schools, and organizations that Nokia could "own" in terms of relationship building, then created a message to speak explicitly to employees and potential employees. To engage candidates further, we rolled out a recruitment platform to escort candidates through the lifecycle of a Nokia employee. The campaign was reinforced through image and job-specific advertising, websites, events, email campaigns, public relations, and awards programs. |
