Client: USA Film Festival

Project: Poster

A double entendre for a dual purpose. We created this poster to promote the USA Film Festival, and mark the event’s 30th anniversary. We chose the Roman numeral expression to mark the year, while alluding to the (ahem) “mature” film industry. We positioned the x-rated visual cue prominently, slightly off center, and slightly out-of-focus, pandering to the roguish wit of festivalgoers.