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Project:
Poster RBMM was invited to contribute to the creation of Williamson Printing promotional materials for HOW magazine’s design conference. Williamson selected a circus theme, then assigned a different discipline to each contributing design house. RBMM stepped right up to promote Williamson’s bindery. Touting the quality and strength of Williamson’s binding as among the strongest in the business, we cast The World’s Strongest Man in the role of The World’s Strongest Spine. The turn-of-the-century sideshow style poster was a favored attraction among designers in attendance, selling many copies and yielding high honors.
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