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Project:
POP Collateral To introduce Albert River’s new premium vodka into a well-saturated market, we developed high-quality point of-purchase materials to attract consumer attention and differentiate Albert River Vodka from competitors. Capitalizing on its Australian origin, all POP collateral — sales sheets, case cards, bottle neckers, table tents, shelf-talkers — featured vivid, full-bleed product shots and sly placement of the Australian flag. |
