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Project:
Brochure In March 2000, Sub-Zero, refrigeration manufacturer and category leader, entered the high-end cooking category with the purchase of the lesser-known Wolf brand. Upgrading the line with style and technology, Wolf targeted and attracted consumers who are passionate about cooking and uncompromising when it comes to quality. After launching the new Wolf into a highly fragmented and competitive category, the brand sizzled with 200% growth in one quarter. |
