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Client: UT Southwestern
Project:
Brochure
          
This
preeminent teaching hospital’s capital campaign to raise $450
million supporting ongoing research was kicked off with this 9”x12”,
40-page brochure. The message: research yields answers for widespread
and devastating disease. We photographed a compelling, handwritten
list of diseases in the crosshairs. Erased are diseases conquered.
Striking photography and illustration of actual DNA, medical subjects,
and the school’s four Nobel Prize winners, packaged in the
book’s uncommon dimensions, illuminate the hospital’s
stature – and mission.
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