Client: UT Southwestern

Project: Brochure

This preeminent teaching hospital’s capital campaign to raise $450 million supporting ongoing research was kicked off with this 9”x12”, 40-page brochure. The message: research yields answers for widespread and devastating disease. We photographed a compelling, handwritten list of diseases in the crosshairs. Erased are diseases conquered. Striking photography and illustration of actual DNA, medical subjects, and the school’s four Nobel Prize winners, packaged in the book’s uncommon dimensions, illuminate the hospital’s stature – and mission.