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Starting
with a brand audit and working shoulder to shoulder (or, if you
prefer, brisket to brisket) with the Stubb’s leadership team,
we developed distinct visual and verbal styles to make the brand
stand out, both on the shelf and in the crowded premium-sauce market.
Now, Stubb’s is, well, smoking. Sales rose 85 percent in the
first year – with no advertising. These days, Stubb’s
is the No. 1 preferred premium brand in the South – and No.
2 everywhere else. |