To brand the 30-year-old company’s hot new product line, we got acquainted with the 16-25-year-old tuner market—the ones whose headache-inducing woofers make your car vibrate when you’re captive at a red light. We checked the tuners’ hip-hop roots, figured out what drives their aesthetic tastes, tapped into the attitude, and developed a brash, in-your-face approach that would identify with them. Then, we took it to the streets—the logo, POP, packaging, website, trade show environment, promotional items and specialty marketing. Look for S&B to put a lap on the competition.