But Children’s Medical Center found with rapid expansion, it’s hard to maintain a consistent brand identity that resonates with the diverse audiences of patients, benefactors, medical professionals and staff.

Calling RBMM — stat! After a competitive audit, we helped Children’s develop visual cues unique to them, consistent across all media, yet flexible enough for any message. Then we worked with the hospital’s communications team as they began creating materials with the brand’s newly prescribed color, typography and image styling. We also created some materials ourselves.

Immediately, the patient began to feel better. As Children’s has matured, even through the transition to a new CEO, the branding cues have remained constant, ensuring that all constituents recognize Children’s.