RBMM created the name for Atmos Energy, the holding company for several regional gas companies. For many years, the nation’s second-largest natural gas provider operated under different and varied names. When company leaders decided the time was right to build a national brand, RBMM helped turn up the heat to build a strong, memorable brand, focusing on the company’s key strength, customer service. In less than a year’s time, customers and shareholders recognized Atmos Energy as both a major national player and as the friendly, local gas company that keeps homes and businesses running.