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Client: First USA
Project:
Annual Report
          
First
USA, one of America’s leading credit card companies, asked
us to design their first credit card, then their employee orientation
film, then their annual reports. The reports targeted corporations,
universities and sports franchises as potential marketing partners.
Seeing the potential of the annual report as an effective B to B
tool — not just a financial disclosure — helped First
USA achieve its growth goals.
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