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Project:
Annual Report Linking disciplines, sponsors, events, amateurs, pros, parents, promoters, volunteers and coaches (and that’s the short list), USA Cycling is a complex organization. The approach of the annual report captured the many subsets of USA Cycling through contrasting use of photography, design and illustration, portraying each individual constituency. In addition to showing fiscal responsibility, the piece also serves to inspire involvement and increase awareness among potential corporate sponsors. |
