The purpose of packaging is simple: communicate what’s inside, reinforce the brand, and make consumers buy the product. Achieving this is not so simple.
At RBMM, the process starts with an acute understanding of the brand, the market, the competition, and the targeted audience. It proceeds with innovative thinking that pushes beyond the conventional to explore fresh creative solutions. And it culminates by wrapping the product’s brand personality and competitive strengths into one neat solution that commands attention and market share. Cases in point: Stubb’s, which became the number one selling barbecue sauce in the Southwest and number two in America; and Dejà Blue, which became the country’s number one convenience store bottled water brand. Both brands achieved their success without the aid of advertising.