Challenge
The “eureka” moment came when attempts to grow bacteria cultures were thwarted when the temperature exceeded 118°F. If one could develop an electronic device that could clear up pimples by using heat sufficient to kill the bacteria without damaging skin, it could be a successful, breakthrough product. Thus Zeno was born. All it needed was a brand, packaging, and a well-executed marketing strategy designed to win over both physicians and consumers.
Solution
After creating a name and identity for the product, RBMM developed the packaging, collateral, and supporting materials to build medical endorsement by launching Zeno through dermatologists’ offices. Designed to bridge the medical and cosmetic markets, the packaging merges a clean, clinical product representation with sophisticated beauty shots. In phase two, we reconfigured the package, changing its footprint for retail distribution and developing several versions for different target audiences.
Once Zeno gained momentum through retail sales, we supported its international rollout with packaging produced for distribution in more than 30 languages and on five continents, much to the relief of acne sufferers worldwide.
